Press Contact: Richard Lewis/Meghan Feeks/
Richard Lewis Communications, Inc.
Tel: (212) 827-0020, Fax: (212) 827-0028
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S1 MARINE ADDS THREE MORE NEW SPORTCRAFT DEALERS,
NEW MODEL PLANNED

Ft Lauderdale, July 17, 2007 – S1 Marine (SeaStrike and SportCraft Boats) president Tom Thies reported today three new SportCraft dealer locations have been signed up in the past two weeks. In addition, he announced yet another model, a 31’ SportFish, is being added to the SportCraft line.

“I am extremely pleased by the quality of dealer that has been taking on the SportCraft line,” he said.  “They are an integral part of helping the long term goals of our company. Because of their experience, we try to listen carefully to their market needs and for that reason are adding the 31’ SportFish to the line.  We expect the first model to be ready before the end of the summer.”

Mike Collins, S1’s Director of Dealer Development, said new SportCraft dealers are D & E Sport Shop, Roseau, MN; Rieters Marine, Sandy Creek, NY; and Lake of the Woods Marine, Baudette, MN.  “This brings SportCraft to over 20 dealers, including our first two in Minnesota and our first on eastern Lake Ontario.  At this time last year, we were just in the process of rejuvenating our brand and product line and had yet to sign a dealer.  We’re excited about the progress the company has made in the past 12 months.

                                                               

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